The holiday shopping season is most certainly underway. Since June, I’ve been a “seasonal sales associate” for Patagonia, the outdoor clothing store, where I work a little less than 20 hours a week. The income is meager, but it’s better than nothing. This past Saturday, the store got hammered with shoppers; all day, I ran around hurriedly, assisting customers with answers and finding sizes.
I’ve always admired the company and its founder, Yvon Chouinard, for his efforts as a pioneering climber, surfer, adventurer and environmentalist. I’ll never be like him, but I am glad to be a part of his company, which was called the coolest company on the planet by Fortune magazine in 2007. Unfortunately, I don’t have the resources to enjoy nature and the outdoors as much as I would like to, nor am I really in the right place for it. In due time.
The irony is not lost on me that I work for the best outdoor retail company in the industry yet the only time I get into nature is when I submerge myself under the surface of Lake Michigan and hide from the Sears Tower that looms above.
Here is Patagonia’s Mission statement: “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”
The company is trying to do what it can to nullify its carbon footprint while still making money, which it then (by it’s mission) gives back the environmental cause. Patagonia provides an on-line tool call the Footprint Chronicles where you can follow the life of a product along its path. The company is moving toward making the entire product line from recycled material.
For three years, I worked as a “policy advocate” (a.k.a. lobbyist) for over thirty-five US-based multinational companies. About forty percent of my time was devoted to scurrying around for Chevron, because they showered my organization with a deluge of cash and had an agenda for every issue in every country in Asia.
When I worked to convince foreign governments to adopt various policy agenda that benefited Chevron, I justified it by telling myself that Chevron supported “portfolio diversification.” That is, Chevron (and other oil companies) supported the development of renewable and carbon-free energy sources.
Here is Chevron’s statement on values (there was no mission on their website): “Our company’s foundation is built on our values, which distinguish us and guide our actions. We conduct our business in a socially responsible and ethical manner. We respect the law, support universal human rights, protect the environment and benefit the communities where we work.”
Let’s make no mistake. Chevron and the other “energy” companies are petroleum companies. They will defend their access to oil, and the market for it, until the last drop is sucked out of the ground and burned and we take our last suffocating breath of hot exhaust. They may “support” green technology, but they constantly remind us that there is, and will be, a demand for petroleum.
Well, make it so that there isn’t. Convince us that we don’t need oil. Stop global warming. Yvon Chouinard once wrote in the Patagonia catalogue next to photo of himself, “Don’t buy this jacket.” I would love to see an advertisement from my old Chevron friends that says, “Don’t drive your car so you don’t need to buy gasoline.”
When companies – as organizations of employers, employees and customers – are actively doing everything they can to undo a culture of overconsumption and its consequences, then we’ll all be in better shape.
Coolest Company on the Planet